Brand Strategy
The cornerstone of all marketing starts with a strong brand strategy. This is where the magic happens. Kelly has consulted and worked on a wide variety of brands and her favorite projects have involved merging two brands together. Below are two examples that she played a big role in.
Google Nest Rebrand
Nest Labs Inc. was initially a “new bet” under the Alphabet Inc. umbrella and was formally folded into the Google Hardware team in 2019 in an effort to find synergies in the growing smart home space. As a part of the merger, the Nest brand evolved and came together with the Google Home brand to form Google Nest and required a heavy undertaking to update all retail assets and merchandising worldwide.
Google Fitbit Rebrand
Also in 2019, Google acquired Fitbit and took their time deliberately integrating them into their family, harnessing the power of both with the tagline “Help by Google. Health by Fitbit.” The new look and feel of Fitbit within the context of Google came to life at the perfect time when AI started to enter our world bringing the potential for personalized health insights and coaching that Google Fitbit is poised to deliver. Kelly was thrilled to be a part of the team working on this.
